packets.buildThis policy explains what cookies and similar technologies packets uses on packets.build (our marketing website) and admin.packets.build (our platform). It supplements our Privacy Policy.
02Cookie Categories
We use four categories of cookies. Where consent is required, it is collected via the “Privacy Choices” link in the website footer.
Strictly Necessary
No consent required
Required for the platform to function; cannot be disabled.
| Cookie | Purpose | Duration |
|---|---|---|
session | Authenticates your session | Session / 30 days |
csrf_token | Prevents cross-site request forgery | Session |
lb_route | Load balancing; routes requests consistently | Session |
Functional
No consent required
Improve your experience but are not essential.
| Cookie | Purpose | Duration |
|---|---|---|
active_org | Remembers your active organisation | 30 days |
theme | Remembers light/dark preference | 1 year |
Analytics
Consent required on packets.build
Help us understand how the website is used.
| Provider | Cookies | Purpose |
|---|---|---|
PostHog | ph_distinct_id, ph_session_id | Product analytics + session recording (platform) |
Google Analytics 4 | _ga, _gid | Website visitor analytics (via GTM) |
Dub.co | dub_id | Referral link tracking |
Note on PostHog session recording: PostHog records user interactions in the platform including form inputs (password fields excluded). This helps us improve the product. To opt out: admin@packets.build.
Marketing
Consent required on packets.build
Used to measure and improve marketing effectiveness.
| Provider | Cookies / Pixels | Purpose |
|---|---|---|
LinkedIn (Microsoft) | li_fat_id, UserMatchHistory | Insight Tag + Conversions API |
Google Ads | _gcl_au | Conversion tracking |
03Where Consent Applies
packets.build (marketing website)
Analytics and marketing cookies fire on anonymous visitors. Consent is required and managed via the “Privacy Choices” link in the footer. GTM, LinkedIn Insight Tag, and Google Ads are not loaded until you make an affirmative choice.
admin.packets.build (platform)
Only authenticated B2B users access the platform. Analytics (PostHog) runs on a legitimate interest basis. No consent banner is shown. PostHog session recording is disclosed in this policy and in the Privacy Policy.
04Managing Your Preferences
- “Privacy Choices” footer link: update your analytics and marketing cookie preferences on packets.build at any time
- Browser settings: most browsers let you refuse or delete cookies; note that disabling strictly necessary cookies will break the platform
- PostHog session recording opt-out: contact admin@packets.build
- Google Analytics opt-out: install the Google Analytics opt-out browser add-on
05Changes
We update this policy when we add, change, or remove cookies. Material changes follow the 30-day advance notice process in our Privacy Policy.
06Contact
For cookie-related questions: admin@packets.build